B2B SaaS

Sales-lead automation: HubSpot → Slack → Sheets → Email

A sample engagement template covering an end-to-end lead-routing flow: HubSpot deal → owner-aware Slack alert → revenue Sheet → personalized welcome email.

This is a representative engagement template demonstrating our standard sales-routing flow. Replace this content with the real client engagement once you have one to publish.

The build starts with a HubSpot deal-creation trigger, a path module that branches by deal source, formatter steps that render the personalized email body, and an error path that drops anything unparseable into a dead-letter Sheet. A Loom walkthrough closes the loop on handover.

Before and after performance comparison

Outcomes

  • Owner-aware Slack pings replace manual round-robin
  • Pipeline Sheet stays in sync without copy-paste
  • Welcome email tone matches the deal source