Tech stack

Tools we reach for.

The platforms we build on, the apps we connect, and the patterns we wire up.

Source apps to target apps automation architecture

Automation platforms

Zapier

Zapier

Multi-step Zaps, paths, filters, and Formatter for the broadest connector library.

Make.com

Make.com

Visual scenarios with routers, iterators, aggregators, and detailed error handlers.

n8n

n8n

Open-source, self-hostable workflows for teams that want full data control.

Pipedream

Pipedream

Code-first triggers and steps for developers who need real Node/Python.

Apps we connect (top picks)

Gmail

Gmail

Email triggers, label rules, sentiment-aware routing.

Slack

Slack

Channel alerts, threaded handoffs, escalation paths.

Google Sheets

Google Sheets

Source of truth + dead-letter inbox for unparseable runs.

HubSpot

HubSpot

CRM sync, deal-routing, owner-aware alerts.

Stripe

Stripe

Charge events, dispute alerts, dunning recovery flows.

Shopify

Shopify

Order, fulfillment, and refund pipelines.

Notion

Notion

Structured docs and lightweight databases for ops teams.

Airtable

Airtable

Database-style records with rich field types and views.

Patterns we wire up

Filters + Paths

Filters + Paths

Branching logic so different inputs route to different actions.

Formatters

Formatters

Date, currency, regex, and lookup table reshaping in flight.

Error handlers

Error handlers

Retry, backoff, dead-letter routing, Slack alerts on failure.

Iterators / Aggregators

Iterators / Aggregators

Loop over arrays and roll multi-step output back into a single record.